How to Kickstart Your Business with NFTs?

Mike Alreend
3 min readJun 14, 2022

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NFTs are growing at a rapid pace. It’s not just a collectible, a thing to brag about or show off. Today, NFTs are more about utility and offering rights and exclusive benefits to their owners.

Credit to these features, brands use NFTs to offer a unique experience to their customers as well as to market their products.

Adidas Originals teamed up with BAYC, gmoney and the Punks Comic team to release its NFT collections. The owners of the NFTs will get access to virtual wearables to use on the Sandbox platform. They will also get a physical hoodie, tracksuit and gmoney’s orange beanie.

Be it big brands or small businesses anyone can use NFT platforms to target their audience virtually and grow their business. Let us find out how.

5 Ways To Grow Your Business With NFTs

Here are some of the ways you can make effective use of NFT platforms to grow your business.

Secure Funds

If you want to expand your business but don’t have the funding, the simplest method to do it is to create a collection of NFTs connected to your industry and sell them to your clients. The proceeds could then be reinvested in the company.

Assume you own a homeware store and are attempting to raise funds to expand your business. You may make a collection of NFTs and sell them to your consumers for a low price. The money you make could be reinvested in your business! You might even turn those NFTs into discount or loyalty cards to engage more people.

Customer Loyalty Programs

With digital NFT loyalty cards, you can attract more customers. Any mobile device can effortlessly download this digital content. Customers can earn points by scanning the loyalty NFT card whenever they visit your store. These points can be exchanged for discounts, awards, or cryptocurrency tokens.

Mint NFTs Linked To Physical Products

It’s a smart idea to build a virtual product for clients, and even better, to tie it to a physical product, since that virtual products are all the rage.

This is a chance for eCommerce enterprises to increase profits. Because NFTs are inexpensive to produce, the profits can be enormous.

Furthermore, the smart-contract method may enable NFT developers to profit from future item sales. A corporation can lay a claim on a portion of future earnings and programme the capability into the NFT if it so desires.

Limited-Edition Merchandise To Increase Brand Loyalty

Limited-edition products have helped brands reward loyal customers and gain greater awareness. Small firms can now accomplish the same thing with NFTs.

Taco Bell notably issued taco-inspired GIFs (called NFTacoBells), which were quickly sold out. Coca-Cola also offered a digital “loot box” with a variety of NFT items, including a revamped Coca-Cola logo and a virtual jacket.

Launch Cause-Related Marketing Campaigns

CRM (cause-related marketing) is a collaboration between a nonprofit and a business. It’s used to increase a company’s sales and raise awareness for a nonprofit’s cause.

For example, some NFT projects are helping to raise funds for Afghan women’s education. Launching initiatives in your neighbourhood, city, or town can help you achieve similar results.

Conclusion

With the increasing popularity of NFTs worldwide, it’s sure to drive your business to success if utilized in the right way.

You can open your white label NFT store at NFTICALLY in just a few simple steps. It is one such NFT platform that enables you to sell and market your branded NFT under your domain name.

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Mike Alreend
Mike Alreend

Written by Mike Alreend

Result-oriented Technology expert with 10 years of experience in education, training programs.Passionate about getting the best ROI for the brand.

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