Who can promote my NFT art?
Digital artwork minted and created on blockchain-powered marketplaces is getting a lot of demand from investors. Undoubtedly, the popularity of NFT art increased after Beeple sold his collection “Everydays: The First 5000 Days” for $69 million in March 2021. Today, art shows, exhibitions, expos, and galleries are attracting NFT collectors in huge numbers. Let us know the different ways to promote NFT art.
NFT art influencers are people with a sizable social media following. Further, they help in getting favourable feedback from the target audience. Generally, the fees charged by influencers depend on their popularity, reach, and the type of promotional technique used. Artists must finalize the Key Performance Indicators (KPI) before hiring an influencer. Later, they must monitor the content regularly. Measuring the impressions and traffic on the influencer’s posts will help in determining the return on investment (ROI). On the other hand, teaming up with micro-influencers is budget-friendly.
Content creators can reach out to prospective NFT art collectors by conducting Ask-Me-Anything (AMA) sessions. Hence, answering questions asked by NFT art enthusiasts will help in uplifting trust. Therefore, artists must define their target audience, set a vision (depending on the scope of their project), and choose the right channel (instant messaging apps, social media platforms, and forums).
Subsequently, sharing regular posts and cultivating a positive word-of-mouth buzz will result in the growth of the community. Besides that, artists ought to be authentic and transparent in their discussions. This will encourage more NFT art collectors to take part in the auction.
Organize live streaming sessions
Artists can maximize engagement by conducting a live streaming session with their followers. Creating behind-the-scenes content of how the art was curated from scratch will help in conveying the right message to the target audience. Moreover, live streaming helps in sharing background stories. Apart from disclosing updates about upcoming NFT art collections, creators can answer questions and queries asked by listeners.
Email is one of the best communication channels to share real-time updates about NFT art collections. Creators can send newsletters, links to press releases, and important announcements. Hence, sharing tailor-made content with potential investors will help in increasing loyalty and boosting brand value. Artists can also save time and money by opting for automated email blasts. This triggers the right action from subscribers. Creators can send regular emails and keep interested NFT art buyers well-informed about the progress made in the project.
Social Media promotion
Artists must stay active on social media platforms like (Facebook, Instagram, Twitter, Discord, and Reddit). Further, creators must focus on educating the target audience, increasing awareness about their NFT art, and building healthy relationships with the core community.
Importantly, social media helps creators to share relevant information while involving in casual conversations. Additionally, planning and execution of campaigns are crucial to promote the utility of NFT art. Therefore, collectors will be encouraged to own unique artwork and gain access to special incentives.
Apart from storytelling, social media platforms can be used for organizing contests, conducting giveaways, live streaming events, and responding to comments from followers.
Indulge in affiliate marketing
Affiliate marketing is a useful and affordable way to promote digital collectibles. Artists can create unique referral links and invite potential NFT art collectors to register on NFT marketplaces. Further, they will be treated as a successful referral after a user clicks the link and registers. Creators will earn a commission on every trade made by a buyer. Overall, their total earnings will vary depending on the prices of the NFTs and the number of referrals.
Advertising helps in increasing the brand’s exposure on search engines and social media platforms. An NFT art creator can opt for text or banner ads. Hence, potential investors will get information about the NFT in a short time. Paid advertisements are the right way to reach out to a broad audience.
Hence, the different tasks include keyword research, competitor analysis, creation of ad copies, using catchy phrases, and preparation of comprehensive reports. This will help in achieving objectives like lead generation and maximizing conversion rates. Therefore, paid advertising campaigns will help in catching the attention of NFT enthusiasts. This will lead to consistent growth of the community, an increase in the number of followers, and higher click-through rates.
Popular NFT marketplaces like OpenSea and Rarible have separate categories for selling digital art. Besides that, Foundation, SuperRare, and Nifty Gateway are some of the exclusive platforms for trading NFT art. Do you want to transform the future of the creator economy? Follow the above-mentioned marketing tactics while promoting your NFT art.